Putting trust in science by design
Content details
Title
Putting trust in science by design
Subject
The people who make professional decisions on design elements like colour, images, logos, typography and visual layouts – any of which can convey unintended meanings and lead to distrust, even when the viewer already believes the message – hold tremendous power as translators of scientific communications. There is plenty of research around strategic scientific messaging, there is little research into what these messages should look like, and how influential the visual aspects of these messages can be.
Publishing date
17 April 24
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