World of Volvo – Gothenburg, Sweden
Title
World of Volvo – Gothenburg, Sweden
Website Source
Designed by
Henning Larsen Architects
Image Credit
© James Silverman Photography
Project Description
Visitors will step inside under Henning Larsen’s timber canopy for the
first time on Sunday 14th April, coinciding with Volvo’s annual birthday
celebrations.
A unique experience center for the famed Swedish brands, Volvo Cars and
Volvo Group, World of Volvo is designed around Scandinavian values of
freedom of movement, access to nature and openness and inclusion.
Spanning 22,000 m², the main timber structure, made of glulam and crosslaminated
timber, forms three striking tree-trunk-like columns, fanning out
to carry the entire load of the roof - enveloping visitors in a welcoming
forest-like canopy.
Situated in the heart of Gothenburg’s event district, ample, versatile spaces
are set to host cultural events, talks, and conferences, accommodating up to
1,100 attendees. The 4,500m2 exhibition space offers a comprehensive
journey through Volvo's history, present innovations, and future visions,
highlighted by iconic vehicles, immersive stories, and interactive displays,
all centered around Volvo's human-centric and forward-looking ethos.
A right to nature
The expansive round structure encourages visitors to create their own
journeys both indoors and outdoors, regardless of whether they hold tickets
to the exhibition inside. Surrounded by a thriving landscape that extends
onto an accessible roof, the building embraces the regional landscape, in
form, materiality, and culture, bringing a native piece of Swedish nature to
the middle of Gothenburg.
"As a brand Volvo is rooted in a Swedish pride for producing and
manufacturing quality for everyone. This is spotlighted and celebrated at
World of Volvo, and we are so proud to see the building come to life and
welcome its first visitors on the same day as Volvo’s birthday celebrations,”
says Martin Stenberg Ringnér, Associate Design Director, Henning
Larsen
At both dining venues, Ceno Brasserie, which welcomes all visitors, and
Ceno On Top, an exclusive space for conference guests and larger parties,
the celebrated restaurateur Götaplatsgruppen has created a culinary
experience that mirrors Volvo's dedication to excellence. The spotlight
shines on locally sourced and seasonal produce, with award-winning
signature chef, Stefan Karlsson, bringing the freshest flavors of the region.
