Harajuku Store – Tokyo, Japan
Title
Harajuku Store – Tokyo, Japan
Website
Designed by
ATELIER KHJ
Image Credit
© Sun Kim
Project Description
Project description provided by ATELIER KHJ - The 025S Harajuku store is the first official showroom in Japan for the Korean total scent brand 025S. As the brand's first overseas introduction, the design aims to express its philosophy of “time” and “story” through the concept of “memory.”
Spread across two floors, the showroom is designed as a repository for precious items ㅡ one that evokes memories. This memory-evoking structure functions not only as a storage space for scents but also as a fragrance counter, becoming an iconic focal point within the space.
Visitors interact with this structure by selecting and sampling scents that resonate with them, creating an experience closely tied to the act of recalling memories. The space invites guests to go beyond simple fragrance sampling, offering a multisensory experience that stimulates a variety of senses.
